Case Study: DIFY achieves faster insights and measurable PR ROI with Meltwater

How Dify builds marketing strategies driven by industry trends identified through Meltwater

DIFY, an integrated communications agency founded in 2018 by Marjorie Poon and Roy Kek, focuses on PR, digital marketing and events for emerging sectors like gaming, esports and blockchain. As the SEA gaming market accelerated, the team needed to monitor news and social conversations in real time, uncover PR opportunities, and quantitatively demonstrate campaign impact (share-of-voice and earned media value)—tasks that were tedious and time-consuming when done manually.

By adopting Meltwater’s media intelligence platform, DIFY automated listening, real-time analytics and reporting, allowing the team to spot trends faster, produce client-ready reports, and calculate earned media value in just a few clicks. The result was scaled operations, quicker strategic responses, clearer ROI for clients, and successful support for campaigns such as Gamescom Asia 2021 and clients including EMERGE Esports and Disney.

DIFY

Marjorie Poon

Co-Founder and Managing Director