Case Study: Daimler Truck (Commercial Vehicles MENA) automates regional insights and cuts reporting costs with Meltwater

How Daimler Commercial Vehicles MENA Boosts Operational Efficiency with Meltwater

Daimler Commercial Vehicles MENA, part of one of the world’s largest commercial vehicle manufacturers, needed a central source of truth to support regional brand building across more than 30 Mercedes‑Benz and FUSO distributors in 19 countries. With limited internal capacity and a growing need to monitor brand visibility, benchmark competitors, and share timely insights with cross‑functional teams and dealers, the region risked losing ground without a scalable social listening and PR solution.

Meltwater’s Social Listening & Analytics and Media Intelligence, powered by AWS, delivered scalable monitoring, shareable dashboards, and automated newsletters to more than 50 internal sales staff and 33 dealers across 19 countries. The platform streamlined weekly updates and collaboration, enabled automated ROI reporting (saving an estimated AED 60,000 / USD 16,300 per year), and gave Daimler faster, data‑driven decision making with ongoing customer success support.

Daimler Truck

Mandy Chan

Marketing Manager