Case Study: The Coca-Cola Company achieves real-time media monitoring and reputation management in Africa with Meltwater

How Coca-Cola measures campaign success and manages its brand reputation

The Coca-Cola Company’s Africa Operating Unit (AOU) manages more than 20 brands across 54 countries and works with 22 bottling partners and 125+ plants. Communications Manager Refiloe Serai needed a way to track conversations and media coverage across Africa—particularly to measure pickup of a global campaign—and to keep employees informed so they could act as brand ambassadors.

Using Meltwater’s Daily Curated Executive Digests and daily alerts, the team tracked which outlets picked up the press conference and press release, monitored how fast the story spread, and surfaced positive coverage to share internally. The insights improved reputation management, helped structure internal and external communications, and enabled quick decisions about whether additional media outreach was needed.

Coca Cola

Refiloe Serai

Communication Manager