Case Study: CEX.IO boosts LinkedIn engagement 30% and eliminates PR budget waste with Meltwater

How CEX.IO grew engagement and eliminated budget waste with Meltwater

CEX.IO is a multi-functional cryptocurrency exchange serving four million customers worldwide that needed to raise its global profile while cutting inefficient, costly PR and social marketing workflows. The company was burdened by per-release agency fees, siloed social teams, and a lack of data-driven competitive insights that limited timely, coordinated communications.

By deploying Meltwater’s Newswire, social insights, and Explore listening tools, CEX.IO took control of press distribution, consolidated reporting, and gained real-time competitor and sentiment analytics. The shift eliminated per-release agency costs (saving thousands annually), increased organic LinkedIn engagement by 30% within 30 days, and helped the communications team achieve its 2022 share-of-voice KPIs by May.

CEX.IO

Becky Sarwate

Head Of Communications