Case Study: BIC achieves global alignment on reporting and brand monitoring with Meltwater

How BIC Implemented Global Alignment Around Reporting and Brand Monitoring

BIC, a global consumer-products company, needed a unified way to understand how consumers perceive its brands. Before working with Meltwater, BIC had not monitored sentiment or online mentions at scale and lacked consistent KPIs or reporting to give leaders an accurate, global view of reputation and communications impact.

Meltwater provided AI-driven media intelligence that scans roughly one billion pieces of content daily and pairs quantitative insights with analyst-curated qualitative analysis, including a top-25 article newsletter and monthly/quarterly scorecards tracking impressions, mentions, sentiment and geography. The result: centralized reporting and unified KPIs, ongoing qualitative insights for leadership, and trackable monthly data that demonstrates PR value and gives BIC a complete picture of global reputation and communications ROI.

BiC

Rob Miller

Senior Manager, Global External Communications