Case Study: AxiaOrigin achieves instant, granular social-data insights with Meltwater

How AxiaOrigin manages localized campaigns on a global scale

AxiaOrigin is a data consultancy that specialises in unlocking "dark data" to solve complex strategic problems through evidence-driven analysis. Their work requires raw, unsampled social and open-source data across specific regions and languages, plus the freedom to run unlimited, complex searches — a process that is slow and costly when done manually.

Using Meltwater Explore’s access to up to 15 months of historical raw social data, unlimited queries and location filters, AxiaOrigin can instantly curate and extract large datasets for experimentation and analysis. This capability enabled granular outcomes such as a week-by-week vaccine hesitancy tracking tool for the NHS, multilingual personality profiling using NLP, faster insights for clients, and new business opportunities.

AxiaOrigin

Marios Kyriacou

Co-Founder