Case Study: Asana achieves consolidated media monitoring and measurable media impact with Meltwater

How Asana Uses Meltwater to Master the Media Landscape

Asana, a leading work management platform, needed a stronger media intelligence capability as it moved upmarket to support product launches, corporate messaging, and brand reputation. The communications team’s prior manual tracking was time-consuming and produced only surface-level insights, making it hard to quantify results or respond quickly to competitive developments.

Meltwater centralized Asana’s social and media monitoring with Explore, introduced a customizable Media Impact Index (scoring volume, prominence, social echo, and sentiment), and supplied global Enterprise Professional Services for quarterly reports and ad-hoc analysis. The outcome was faster, more strategic decision-making, consistent, replicable measurement of media performance and competitive benchmarks, and the ability to focus on the stories that matter.

Asana