Case Study: Archrival achieves actionable consumer and influencer insights with Meltwater

How Archrival uses social, consumer & influencer insights for human-powered marketing

Archrival, a creative agency focused on activations and events, was held back by a cumbersome social listening platform that made it difficult to blend qualitative and quantitative research or report on impact (not just vanity) metrics. This limitation especially hindered their field programs, where measuring and generating on-the-ground buzz is critical for brand awareness and campaign success.

Meltwater supplied social listening, audience analytics, and influencer management tools that let Archrival build audience profiles, validate hypotheses, and measure real conversation lift. The platform’s “True Reach” metric and consolidated influencer vetting and tracking enabled more accurate reporting, faster strategic decisions, and clear, demonstrable results clients can celebrate.

Archrival

Kevin McCaskill

Head of Analytics