Case Study: Andariya achieves data-driven storytelling that connects communities with Meltwater Social Listening & Analytics

How Andariya Uses Meltwater to Connect Communities Through Storytelling

Andariya is a bilingual digital media platform based in Sudan and Uganda that produces solutions‑oriented, data‑driven journalism for audiences across East Africa and beyond. Confronted with rising online hate speech and misinformation since the onset of the Sudan War, the team needed cutting‑edge tools to generate timely data, surface actionable insights, and guide editorial strategy.

Using Meltwater’s social listening and analytics, Andariya tracked relevant keywords and accounts, monitored spikes in conversation, and deployed dashboards and real‑time alerts. Those insights help editors spot trends faster, prioritize stories, and produce rigorous, impactful storytelling that better connects and informs communities.

Andariya

Salma Abdalla

Co-Founder