Case Study: Akind achieves a 100% boost in marketing productivity with Meltwater

How Akind uses Meltwater to double its marketing productivity

Akind, a sustainable fine-jewelry brand, used influencer marketing to reach like-minded customers but faced three main challenges: scaling influencer recruitment, organizing campaign insights, and streamlining communications that were scattered across documents and spreadsheets.

By adopting Meltwater’s influencer marketing solution, Akind centralized campaign management, cut influencer discovery time by 50% with robust filters and creator profiles, and gained unified analytics to track performance, sales, and media value—resulting in stronger influencer partnerships and a 100% boost in marketing productivity, giving the team more time to strategize.

Akind

Bailey Anderson

PR and Influencer Marketing Specialist