Case Study: 360i achieves up to 90% reduction in content-approval time and streamlined social analytics with Meltwater Social

How 360i Optimizes Community Management and Social Analytics Reporting for Global Brands

360i, a global digital agency, faced slow, email- and spreadsheet-driven content approvals and expensive, manual social analytics that hindered timely publishing and market insight. These logistical bottlenecks forced teams to spend disproportionate time on coordination instead of creative strategy, making it hard to deliver rapid, data-driven social campaigns for clients.

360i selected Meltwater Social to centralize content planning, approvals, and social analytics, creating a single audit trail and richer competitive benchmarking. Community managers and analysts quickly adopted the platform, reallocating time from manual data collection to strategic reporting; approval timelines improved by as much as 90% and 360i now spends roughly 10% of the time it formerly did on approval logistics, freeing teams to focus on creative work and higher-value insights.

360i

Matthew Wurst

Head of Brand Marketing Operations