Case Study: Hong Kong International School improves global media monitoring with Meltwater

Hong Kong International School monitors mentions across the world with Meltwater

Hong Kong International School needed to monitor its global reputation and understand educational trends while specifically struggling to track sentiment manually and gain visibility in markets like mainland China. Their manual processes were inefficient and left them vulnerable to reputational threats. To address this, they turned to Meltwater's social listening and media analytics tools.

Meltwater provided a suite of solutions including social listening for global mentions and sentiment analysis, daily media alerts, and crisis monitoring. This enabled the school to track brand perception, identify trends, and even reconnect with alumni via media mentions. The implementation allowed HKIS to efficiently monitor its global presence and manage communications effectively.

Hong Kong International School