Case Study: Hong Kong International School achieves global media monitoring and increased visibility in China with Meltwater

Hong Kong International School - Customer Case Study

Hong Kong International School (HKIS), a prestigious American-style international school in Hong Kong with around 2,900 students and a large global alumni network, needed better visibility into how it was perceived worldwide—especially in mainland China. The team relied on manual, time-consuming media monitoring and had limited ability to detect reputational threats, track brand mentions across markets, or efficiently manage media relations.

HKIS implemented Meltwater’s social listening and analytics platform, gaining daily alerts, trend reports, China-specific monitoring, crisis surveillance, and hands-on support from a local team. The tools cut manual work, increased visibility of global and local mentions (even in small community outlets), helped reconnect alumni, and enabled faster, data-driven responses to media and reputational issues.

Hong Kong International School

Carrie Chen

Director of Marketing