Case Study: H&M Mexico improves campaign measurement and crisis response with Meltwater

H&M Mexico monitors 38 stores in real time with Meltwater

H&M Mexico, a division of the Swedish fast-fashion retailer, needed to apply specific KPIs to measure and refine its communications campaigns. The company sought a platform to monitor campaign progress, gain accurate competitive intelligence, and access real-time crisis reports, moving beyond the basic results provided by tools like Google Alerts. They turned to the Meltwater platform for a solution.

Meltwater provided H&M Mexico with a suite of media monitoring and social listening tools, enabling the team to optimize outreach and manage crises effectively. Using Meltwater's real-time metrics and data visualizations, the company successfully mitigated damage from a global crisis and measured the impact of events, such as a flagship store opening, by tracking share of voice and media impressions as they happened.

H&M Mexico