Case Study: H&M Mexico achieves real-time media intelligence and rapid crisis response with Meltwater

H&M Mexico - Customer Case Study

H&M Mexico, part of the Sweden-based retailing giant, operates 38 stores in Mexico and maintains a large online presence. Facing the fast-paced demands of fast fashion, the team needed precise KPIs and competitive intelligence to monitor and measure campaign performance, refine strategy in real time, and act quickly in crises—capabilities that Google Alerts and Google Trends couldn’t provide, according to Javier Ruiz, Digital Marketing Strategist.

By adopting Meltwater, H&M Mexico gained integrated media monitoring, social listening, analytics, outreach, and engagement tools with 24/7 real-time reporting. The platform let them track journalists, influencers, and consumers, generate crisis reports (used during the beginning of 2018 sweatshirt incident to inform a Mexican press release), review competitors biweekly, and measure event impact—such as share of voice and impressions at the flagship store on Madero Street.

H&M Mexico

Javier Ruiz

Digital Marketing Strategist