Case Study: Hill + Knowlton Strategies spots opportunities and threats with Meltwater Media Intelligence

Hill + Knowlton Strategies analyzes 6-12 month media landscapes with Meltwater

Hill + Knowlton Strategies, a global public relations consulting company, faced challenges in efficiently demonstrating the value and ROI of PR campaigns to clients. Their Planning and Insights Manager found existing media monitoring tools time-consuming and difficult to use, making it hard to provide clients with a comprehensive picture of their performance and justify their budgets. They turned to Meltwater's media intelligence platform for a more intuitive solution.

Meltwater provided an easy-to-use and customizable media intelligence tool that allowed the team to conduct in-depth research for business development and effectively measure campaign impact. The solution enabled Hill + Knowlton Strategies to visualize results, understand opportunities and threats in real-time, and gain a comprehensive understanding of the media landscape for their clients. This helped them personalize pitches, create more effective strategies, and ultimately prove the value of their PR efforts.

Hill + Knowlton Strategies