Case Study: HEINEKEN achieves AI-era brand management and 360° visibility with Meltwater

HEINEKEN doubles monthly active users with Meltwater

The beverage brand Heineken sought to scale and optimize its social listening and brand monitoring capabilities, moving from agency-led crisis management to an in-house solution. To achieve this, Heineken partnered with Meltwater for its suite of consumer intelligence, media intelligence, and social listening solutions, seeking both the technology and strategic human support.

Meltwater provided an easy-to-use platform, including its GenAI Lens for LLM monitoring, enabling 360-degree brand visibility and democratized access to insights across Heineken's teams. The results included a doubling of monthly active users on the platform and enhanced capabilities for tracking campaign performance, shaping narratives, and future-proofing communications in the age of generative AI.

Heineken