Case Study: HCL Infosystems achieves real-time competitor tracking and streamlined internal communications with Meltwater

HCL Infosystems - Customer Case Study

HCLInfosystems, a leading Indian IT services, distribution and digital solutions company, needed a better way for its Corporate Communications and Digital Initiatives teams to monitor the industry’s and competitors’ digital footprints. Responsible for digital advertising, demand generation, social channels and reputation management, the teams required real-time, automated media intelligence and benchmarking beyond basic tools like Google Alerts and Buzzsumo to reduce manual effort and stay ahead.

They adopted Meltwater’s listening and reporting platform to track share of voice, analyze historical coverage, and generate interactive dashboards and automated newsletters. The solution enabled quick benchmarking (for example, revealing 20% of a competitor’s traffic came from complaint sites), streamlined internal communications with daily automated mailers, and created operational efficiencies that improved insight-driven campaign planning and competitive tracking.

HCL Infosystems

Nitin Raj

Vice President, Digital Initiatives