Case Study: Haleon boosts social engagement and accelerates market research with Meltwater

Haleon boosts social engagement 272% with Meltwater

Haleon, the world's largest standalone consumer healthcare business, faced the challenge of managing social intelligence for its vast portfolio of over 25 brands and 70 competitors. They needed a fast, robust, and scalable solution to track conversations, analyze data, and provide actionable insights to various divisions within the company. They partnered with Meltwater for its social listening and analytics platform to build a new in-house social intelligence unit.

By implementing Meltwater's solution, Haleon consolidated its data and dramatically improved its market research efficiency, reducing a typical five-week process to just five days for an 80% increase in efficiency. The social intelligence gathered directly influenced sales strategies and brand positioning, most notably for the Preparation-H brand, which saw a 100% increase in mentions and a 272% year-over-year growth in social engagement. Meltwater provided the data integrity and intuitive tools necessary for Haleon to gain these powerful, actionable insights.

Haleon