Case Study: Guinness World Records achieves faster media outreach and measurable campaign impact with Meltwater

Guinness World Records - Customer Case Study

Guinness World Records, founded as a book in 1954 and now a global multimedia brand with a best-selling title over $100M in sales, works with brands and the public to create and celebrate record-setting moments. To boost exposure around events like its annual book launch and Guinness World Records Day, the PR team needed a way to identify and reach media influencers, monitor global news in real time, and rely on a responsive platform for time-sensitive campaigns.

They implemented Meltwater for media monitoring, social listening, analytics and access to a global influencer database, enabling daily global news tracking, targeted outreach, and in-platform campaign measurement. The result was expanded media lists and reach, stronger media relationships, more accurate campaign measurement, and faster support—making their media outreach more efficient and effective.

Guinness World Records

Alice Pagen

Public Relations Manager