Case Study: Guinness World Records achieves better media reach and faster insights with Meltwater

Guinness World Records boosts media outreach and $100M book brand with Meltwater

Guinness World Records, known for authenticating world records and operating as a multimedia brand agency, sought to grow its brand by leveraging media more effectively. Their PR team faced challenges in identifying media influencers, monitoring global news, and optimizing their outreach efforts for marketing campaigns. They partnered with the vendor Meltwater for a media communications platform to address these needs.

Meltwater provided a solution featuring media monitoring, social listening, analytics, and an influencers database. This enabled Guinness World Records to efficiently target key media influencers, build a stronger media network, and measure campaign success directly from the platform. The results included a much better media reach, increased media lists, and the ability to capture real-time metrics like share of voice and impressions, making their media outreach efforts significantly more effective.

Guinness World Records