Case Study: GTA TeleGuam boosts social listening and share of voice with Meltwater

GTA Teleguam quantifies share of voice and saves time with Meltwater

GTA Teleguam, the legacy telecommunications provider in Guam, faced the challenge of monitoring a heating-up market and managing its brand reputation without a formal social listening tool. They partnered with Meltwater to implement its all-in-one social listening and media management platform to better understand customer sentiment and benchmark their marketing efforts against competitors.

By using Meltwater's consolidated solution, GTA Teleguam gained the ability to quantify its share of voice and campaign performance, respond to customers across multiple social platforms, and measure the positive sentiment around its CSR efforts. The Meltwater platform saved the team significant time, allowing them to be more tactical with engagement and optimize content, ultimately bolstering their marketing strategy to retain customers and gain new subscribers.

GTA Teleguam