Case Study: Grupo Numar achieves 7,600x ROI from influencer marketing with Meltwater

Grupo Numar achieves 7,600x ROI with Meltwater

Grupo Numar, an agro-industrial conglomerate based in Costa Rica, faced significant challenges with its initial foray into influencer marketing. The process was time-consuming and confusing, characterized by scattered documents, fractured workflows, and a lack of complete analytics, making it difficult to measure KPIs and achieve desired results. To address this, the long-time Meltwater client implemented Meltwater’s influencer marketing solution to supercharge its efforts.

Using Meltwater's solution, Grupo Numar streamlined its entire influencer marketing process, from scouting and vetting creators to managing communications and tracking campaign performance in real-time. This provided the team with practical visibility into digital results and advanced analytics. The solution delivered provable results, most notably from a campaign where three influencers generated returns on investment of 1,300x, 5,000x, and 7,600x their respective budgets, significantly improving the company's ability to measure impact and optimize strategies.