Case Study: Greater Than One boosts people-first healthcare marketing with Meltwater social listening and consumer insights

Greater Than One surfaces insights in hours, not days or weeks with Meltwater

Greater Than One, a healthcare marketing agency, faced the challenge of augmenting traditional media data with deeper qualitative insights to better understand their clients' audiences. They needed a more intuitive way to identify online conversations and trends to inform their customer-centric strategies. They turned to Meltwater's social listening and consumer insights platform to address this need.

By implementing Meltwater's platform, Greater Than One gained the ability to perform detailed audience profiling, identify key online influencers, and monitor real-time industry conversations. This provided a competitive edge in new business pitches by enabling a more data-driven approach. The solution had a significant impact, allowing the agency to surface insights in hours instead of weeks and even led to the creation of a new value-added service offering for their clients centered on influencer identification. Meltwater provided a deeper, more human understanding of customer audiences.

Greater Than One