Case Study: Google tracks global social impact with Meltwater Social

Google saves time with Meltwater by automating global social analytics

Google, a multinational technology company, needed to track the global social media conversation around its Google Cloud Platform. Their challenge was understanding the broader impact beyond their own channels, including measuring reach, engagement, and sentiment across many countries and languages. To address this, they turned to the vendor Meltwater and its Meltwater Social service.

The solution implemented by Meltwater provided Google with the necessary social listening and analytics data, plus an API feed to automate data into internal dashboards. This saved significant time and gave the team insights into the global footprint of their campaigns, including volume, demographic reach, and comparisons to previous initiatives. Meltwater enabled Google to move beyond native analytics and gain a deeper understanding of their social media impact.

Google