Case Study: Google achieves global social analytics and automated sentiment insights with Meltwater

Google - Customer Case Study

Google’s Cloud Developer Relations team needed a way to track and measure social conversations about Google Cloud Platform across many countries and languages. Native channel analytics left gaps in global reach, sentiment analysis and automation, making it hard to understand the full conversation and compare campaign performance at scale.

By adopting Meltwater Social (formerly Sysomos), the team gained reach, engagement and sentiment data beyond their own channels plus a raw API feed to combine with internal sources. Automated data pulls into internal dashboards saved time and allowed Google to measure global volume, compare campaigns, assess demographic reach and pursue deeper analyses that link social insights to product objectives.

Google

Katie Miller

Program Manager, The Cloud Developer Relations Team