Case Study: Goodman Media International achieves data-driven PR success and measurable ROI with Meltwater

Goodman Media International - Customer Case Study

Goodman Media International is a New York–based integrated communications firm (founded in 1996) that manages full PR mixes for multinational clients like Sony, GM and British Airways. As the media landscape became more fragmented and clients demanded measurable insights across languages and channels, Goodman faced the challenge of integrating qualitative storytelling with hard metrics to position clients authentically and respond quickly to global developments.

Goodman adopted Meltwater’s global monitoring and analytics platform to combine qualitative coverage tracking with quantitative metrics (reach, volume, sentiment, mentions) and customizable on‑demand reports. The result: faster competitive analysis, more data‑driven campaign planning, real‑time reputation management (including tracing and correcting misinformation), and a scalable “secret sauce” that gives the agency big‑agency resources while staying nimble and creative.

Goodman Media International

Lauren Hiznay

Account Manager