Case Study: Gild Creative Group improves influencer marketing outcomes with Meltwater Influencer Marketing

Gild Creative Group drives 112.2K engagements with Meltwater

Gild Creative Group, a conscious marketing agency, faced challenges in efficiently discovering and strategizing with influencers for their client campaigns. They lacked confidence in selecting the right influencers and needed better insight into campaign metrics to build client trust. To manage these projects, the agency chose Meltwater Influencer Marketing.

Meltwater provided a platform to standardize the agency's approach, making it more organized and efficient by automating manual calculations and providing key influencer insights at a glance. The solution delivered measurable results, including a campaign total of 95 posts, 112.2K engagements, 6.3M reach, and $754.2K in earned media value. With Meltwater, the agency gained the ability to handle multiple clients at scale and serve them beyond just strategy.

Gild Creative Group