Case Study: German University of Technology Oman achieves real-time media visibility and reputation growth with Meltwater

German University of Technology Oman - Customer Case Study

German University of Technology in Oman (GUtech), founded in 2007, combines German excellence in science and technology with a grounding in Omani culture to develop research-driven, socially responsible graduates. The university’s PR team, however, struggled with limited visibility into media mentions of the institution, faculty and alumni, had no metrics to assess program effectiveness, and lacked targeted ways to engage students, alumni and prospective stakeholders.

GUtech implemented Meltwater’s Media Intelligence platform to monitor coverage in real time and measure the quantity, quality, reach and value of media mentions. The platform helped the team identify top publications and journalists, track faculty and alumni achievements, expand coverage into new regions, and deliver more targeted outreach—resulting in greater control over media presence and stronger engagement with key audiences.

German University of Technology Oman

Manuela Gutberlet

Public Relations Manager