Case Study: Gemometrics achieves real-time market insights and streamlined press release management with Meltwater

Gemometrics - Customer Case Study

Gemometrics develops technical tools for the precious stone market and needed a reliable way to track fast-moving global industry developments in real time. Before working with Meltwater, the team struggled to find accurate information quickly enough to react to new processing methods and stay ahead in strategic planning.

Meltwater provided media intelligence and a press tool that delivers daily global news reports, supports press release distribution, and powers Gemometrics’ press room. With Meltwater, Gemometrics can see who picks up its releases and measure PR results, helping the team stay informed and more proactive; the company also notes that the process is faster, more secure, and less time-consuming than tracking coverage manually.

Gemometrics

Johanna Svensson

Sales & Marketing Coordinator