Case Study: Geely tracks media sentiment in real time with Meltwater

Geely tracks 1 billion pieces of content a day with Meltwater

Geely Holding Group, a global automotive company, needed a powerful communications solution to track global media conversations about its brands in real time and support its media relations efforts. To avoid wasting resources and falling behind competitors, the company turned to Meltwater for its media intelligence and media relations solutions.

By implementing Meltwater's suite, Geely's global PR team gained real-time media monitoring and robust reporting tools, allowing them to track brand sentiment and product performance across international markets. The solution from Meltwater provided a single source of truth for campaign analysis, enabling the company to optimize budget allocation, build strong media relationships, and make data-driven decisions to drive global brand growth.

Geely