Case Study: Frisco Conventions and Visitors Bureau (Frisco CVB) achieves real-time media monitoring and targeted journalist outreach with Meltwater

Frisco Conventions and Visitors Bureau - Customer Case Study

Frisco Conventions and Visitors Bureau (Frisco CVB) promotes Frisco, Texas—one of the fastest‑growing U.S. cities—as a destination for conventions, sports, leisure and attractions. Rapid growth and high-profile developments like the Dallas Cowboys training facility exposed shortcomings in the bureau’s outdated media monitoring (literally binders of press clippings), leaving the team unable to measure brand awareness or efficiently pitch stories.

Adopting Meltwater replaced the binders with real‑time monitoring, a global heat map and an influencer database that filters irrelevant mentions and pinpoints the right journalists. The platform streamlines reporting to the board with metrics on reach, exposure and sentiment, helps anticipate demand, enabled successful targeted outreach (e.g., securing Wired coverage for the National Videogame Museum), and demonstrated tangible year‑over‑year earned media growth.

Frisco Conventions and Visitors Bureau

Ryan Callison

Director of Marketing and Communications