Case Study: Frisco Conventions and Visitors Bureau boosts media monitoring and earned media reporting with Meltwater

Frisco Conventions and Visitors Bureau boosts earned media reporting with Meltwater in real time

The Frisco Conventions and Visitors Bureau (CVB) faced the challenge of monitoring media coverage and pitching stories with an outdated, inefficient system, relying on physical binders of press clippings. This made it difficult to measure brand awareness and keep up with increased media attention driven by the city's rapid growth and new major attractions. To address this, they turned to the vendor Meltwater for its media monitoring and insights platform.

By implementing Meltwater's platform, the Frisco CVB gained real-time media monitoring, detailed reporting on key metrics like reach and sentiment, and access to an influencer database to target journalists. The solution provided measurable results, including the ability to demonstrate tangible year-over-year growth in earned media and successfully pitch major outlets like Wired. Meltwater became an integral extension of their team, enabling them to effectively promote the city's events and attractions.

Frisco Conventions and Visitors Bureau