Case Study: Fred Perry achieves 54–64% fan engagement growth and streamlined multi-channel social publishing with Meltwater

Fred Perry - Customer Case Study

Fred Perry, the UK heritage fashion brand with 12 stores across Southeast Asia and strong social followings (e.g., 40k+ Facebook fans in SG, 81k in MY, 60.5k in ID), depended on social media to reach its millennial audience. Its lean Marketing & PR team struggled to manage five separate Facebook/Instagram pages in multiple languages, had no centralized image/copy library, and found scheduling unique content across up to 10 assets time-consuming and chaotic.

After adopting Meltwater’s Social Media Engagement tool, Fred Perry centralized all channels and used an image library and content calendar to plan and schedule posts (including Instagram) ahead of time, enabling quicker regional responses and easier publishing. The result was significantly improved efficiency and engagement: fan engagement rose 54% YoY in Malaysia and 64% YoY in Indonesia, freeing the small team to focus on higher-value PR activities.

Fred Perry

Anita Chand

Marketing and PR Executive