Case Study: Fox Sports reaches 600 million on social media with Meltwater Audience

Fox Sports - Customer Case Study

FOX Sports, part of 21st Century FOX, is a global sports broadcaster available in 88 countries and holding Bundesliga rights in 80+ territories. After the Bundesliga’s winter break, London-based agency Kindred was tasked with analyzing the fanbase and scaling engagement, with a target to reach 300 million people on social media in two weeks.

Kindred used Meltwater’s Audience to segment, analyze and define relevant football fans, enabling strategic insights and automated, personalized organic follow-ups. The campaign organically reached 200 million users on Twitter, 600 million across social media and generated over 80 pieces of earned media, while informing future marketing strategies.

Fox Sports

Jared Shurin

Planning Director Kindred