Case Study: Fortis Healthcare achieves real-time media intelligence and improved crisis response with Meltwater

Fortis Healthcare - Customer Case Study

Fortis Healthcare is a leading integrated healthcare delivery provider operating across India and internationally with dozens of hospitals, diagnostic centres and specialty services. As the organisation expanded rapidly across multiple cities and medical verticals, the corporate communications team needed a way to raise brand awareness, manage reputation, capture stakeholder feedback and monitor growing media coverage, industry news, trends and competitor activity in real time.

Fortis deployed Meltwater to aggregate historical and real‑time coverage across specialties and spokespeople, benchmark share of voice, and deliver automated dashboards, alerts and searches. The platform enabled faster responses to ad‑hoc queries and crises, deeper trend and competitive insights (including medical tourism), and freed the team to focus on higher‑value strategic PR work.

Fortis Healthcare

Raghu Kochar

Executive Vice President, Corporate Communications