Case Study: Food For The Poor boosts communications reach and impact with Meltwater

Food for the Poor tracks media impact across 17 countries with Meltwater

Food For The Poor, a Florida-based Christian charity, faced challenges in the fragmented media landscape. They struggled to identify relevant journalists, measure the reach of their news releases by country, and manage separate providers for communications, which was inefficient. Meltwater's services helped them address these issues.

Using Meltwater's influencer database and Impact Reports, Food For The Poor can now identify key journalists, measure message impact across traditional and social channels, and distribute news from a single platform. This solution allows them to efficiently channel resources, generate support, and accurately assess the global reach of their communications efforts.

Food for the Poor