Case Study: Food For The Poor achieves targeted global media reach and measurable communications impact with Meltwater

Food For The Poor - Customer Case Study

Food For The Poor is a Florida-based Christian charity that provides food, basic needs and long-term development to families in 17 Caribbean and Latin American countries. Facing a rapidly evolving, fragmented media landscape, the organization struggled to identify journalists covering malnutrition, housing, water and health issues, measure news-release pickup and reach by country, and manage separate providers for releases, newsletters and social media.

By adopting Meltwater’s influencer database, media monitoring and Impact Reports, FFP can identify and contact journalists by geography and expertise, distribute releases and newsletters from a single platform, and access country-level metrics and analytics. The integrated tools improved targeting and measurement of communications, streamlined workflows, and helped the charity demonstrate reach and impact—supporting fundraising and more effective allocation of resources to save lives and transform communities.

Food for the Poor

Kathy Skipper

Director of Public Relations