Case Study: Focus Ireland improves brand monitoring and PR insights with Meltwater

Focus Ireland tracks 6 months of media coverage with Meltwater

Focus Ireland, Ireland's largest homeless and housing charity, faced challenges in tracking its media presence and measuring the impact of press mentions. Its small, busy marketing team found manual monitoring and tools like Google Alerts to be ineffective and time-consuming. The organization also struggled to benchmark its performance against competitors, making it difficult to inform its strategy.

Meltwater provided a media intelligence solution that automated media tracking and delivered insights directly via its mobile app and dashboards. This allowed Focus Ireland to conduct a comprehensive brand health check, qualitatively analyze coverage types, and benchmark against competitors. The solution saved the team significant time and provided the strategic insights needed to inform its long-term objectives and focus its efforts effectively.

Focus Ireland