Case Study: Flowcrete achieves global, targeted media monitoring and clearer PR insights with Meltwater

Flowcrete - Customer Case Study

Flowcrete, a world-leading resin flooring supplier founded in 1982 with nine factories and offices across six continents, needed a better way to track global press coverage. Their previous media monitoring tool was clunky and returned lots of irrelevant results, making it hard to drill into meaningful coverage or filter by region and country.

Switching to Meltwater gave Flowcrete boolean search and duplicate-hiding capabilities, access to content from over 300,000 news sources, and flexible reporting that’s quick to set up. As a result they can easily filter out irrelevant mentions, monitor coverage globally and locally, find journalists and distribute press releases, and better measure and analyze the impact of their marketing activity.

Flowcrete

Dan Ash

PR & Media Manager