Case Study: Filament scales influencer marketing and reaches 5.8 million people with Meltwater Influencer Marketing

Filament reaches 5.8 million people with Meltwater

Filament, an agriculture marketing company, faced the challenge of building a full-scale influencer marketing program from scratch for its clients in the trust-driven agriculture industry. Their hurdles included efficiently finding, vetting, and managing relevant influencers to promote products like animal feed authentically. They turned to the vendor Meltwater and its Meltwater Influencer Marketing service to establish this program.

Using Meltwater's platform features like Predictive Mode and Recruiting, Filament created an efficient inbound application process for influencers. The solution provided centralized campaign management and performance analytics. As a result, Filament launched 15 campaigns, generating $5 million in earned media value, reaching 5.8 million people, and driving over 509,000 engagements. Meltwater enabled detailed performance tracking and audience demographic insights to continually optimize their influencer partnerships.

Filament