Case Study: Fifty Acres achieves real-time media monitoring and measurable campaign impact with Meltwater

Fifty Acres - Customer Case Study

Fifty Acres is a full-service communications agency that helps not-for-profits, industry associations and government bodies create change through strategy, PR, social and stakeholder engagement. The team needed a single, remote-accessible hub to track national conversations, monitor media and social channels, perform outreach and new-business research, and produce visually compelling reports—tasks that were previously fragmented across multiple tools and limited their ability to search historic coverage and prove impact.

Fifty Acres adopted Meltwater’s integrated platform (including the Explore tool) for research, monitoring, outreach and media releases, using real-time social listening and trend analysis to target the right outlets and craft more effective pitches. The solution delivered ad hoc search capability, interactive dashboards and visual reporting that let the agency track message penetration, demonstrate campaign ROI to clients instantly, strengthen media relationships and support business development.

Fifty Acres

Jo Scard

Chief Executive & Founder