Case Study: FDIH (The Danish E‑commerce Association) streamlines media monitoring and PR outreach with Meltwater

FDIH - Customer Case Study

FDIH, the Danish E-commerce Association, represents companies using digital channels and aims to create optimal conditions for successful e‑commerce. To keep members informed and stay on top of fast-moving industry trends, FDIH needed a reliable way to monitor news, identify relevant journalists and experts, and manage its PR activities efficiently.

FDIH adopted Meltwater’s media monitoring and PR tools to search for topic‑relevant journalists, plan and distribute press releases, and track editorial, online and social coverage from a single platform. The approach enabled more targeted outreach, streamlined PR workflows and measurable results—using metrics like share of voice, sentiment and media exposure—to better inform members and improve overall communications performance.

FDIH

Søren Willemoes Poulsen

Communications & PR