Case Study: FCT boosts social engagement and news monitoring with Meltwater

FCT increases new followers by 15% with Meltwater

FCT, a provider of title insurance and real estate services, faced challenges in monitoring its numerous social media channels and engaging with followers effectively. Their corporate affairs team also struggled to share important news and competitor mentions internally without a dedicated platform. To address this, they turned to vendor Meltwater and its product Meltwater Engage.

By implementing Meltwater Engage, FCT was able to manage all its social accounts from a single dashboard, schedule posts, and monitor global and local news. The solution delivered significant results, including a 30% increase in post frequency and a 15% growth in new followers. Meltwater also enabled the team to create an internal newsfeed to keep employees informed.

FCT