Case Study: FCT (title insurance & real estate services) achieves a 30% increase in post frequency and 15% more followers with Meltwater Engage

FCT - Customer Case Study

FCT, a provider of title insurance, default solutions and other real-estate services for lenders and legal professionals, needed a better way to engage customers and keep up with industry news while on the move. Their Corporate Affairs and Marketing teams were spending excessive time monitoring nine separate social channels, tracking media mentions only from a laptop, and manually scouring sites to find and share trending content internally.

By adopting Meltwater Engage and its mobile app, FCT consolidated social management, post scheduling (including images) and monitoring into a single platform and automated an internal newsfeed and reporting. The team increased post frequency by 30%, grew new followers by 15% quarter-over-quarter, and now reviews and shares real-time media mentions to boost responsiveness and internal awareness.

FCT

Michelle Antunes

Corporate Affairs Manager