Case Study: Fashion Revolution achieves greater brand awareness and campaign impact with Meltwater

Fashion Revolution - Customer Case Study

Fashion Revolution, founded in 2013 after the Rana Plaza disaster, is a global movement that promotes ethical, sustainable fashion and transparency about who makes our clothes. As a young nonprofit with limited funds and low initial awareness, the team struggled to know which campaign ideas would resonate and where to focus resources to grow reach and media attention.

Using Meltwater’s media and social monitoring — unlimited searches, hashtag tracking and metrics like impressions, reach and geography — Fashion Revolution identified audience preferences (for example, #FashionRevolution over #FashionRev), benchmarked past campaigns and spotted trending themes. That data-driven approach helped them extend Fashion Revolution Day into a week of initiatives, sharpen messaging for press and publics, increase PR coverage and partnerships, save time and better measure campaign success.

Fashion Revolution

Martine Parry

Head of Media