Case Study: Fairtrade Denmark streamlines PR and media monitoring with Meltwater

Fairtrade boosts PR management since 2016 with Meltwater

Fairtrade Denmark, which certifies and promotes the Fairtrade brand to support farmers and workers globally, needed to monitor its media representation and manage its PR activities efficiently. They turned to Meltwater's Media Intelligence platform to consolidate these communication efforts into a single solution.

Meltwater implemented an all-in-one tool that provides monitoring of print, online, and social media, along with a press release distribution and analysis system. This allowed Fairtrade Denmark to manage its media performance and optimize PR outreach from one platform. The customer reports being a happy client since 2016, noting the solution's comprehensive capabilities at a fair price, which has helped increase their effectiveness and performance.

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