Case Study: European Olympic Committees achieves real-time global brand awareness and media insights with Meltwater

European Olympic Committees - Customer Case Study

The European Olympic Committees (EOC) needed to generate and measure brand awareness and capture global mentions across news and social channels, with KPIs focused on volume of relevant new coverage and the number of stakeholder conversations. Their challenge was gaining real-time, geographic visibility and eliminating the time-consuming manual searches required to spot important coverage and reach.

By deploying Meltwater’s AI-powered media intelligence and daily reports with refined searches, the EOC automated monitoring of news, social posts and potential reach, enabling granular, shareable insights for stakeholders. The solution saved time, revealed surprising media and geographic exposure insights, improved data-driven decision-making, delivered strong service and value, and prompted the EOC to expand their use of the platform.

European Olympic Committees

Donatella Del Gaudio

Head of Communications and Media Relations