Case Study: European Olympic Committees boosts brand awareness and global media monitoring with Meltwater

European Olympic Committee tracks 275,000+ sources with Meltwater

The European Olympic Committee (EOC) needed to generate and measure brand awareness and ensure they captured all relevant global coverage about their organization and stakeholders. Their challenge involved tracking key performance indicators like media exposure volume and social conversation reach, which required extensive manual monitoring before they partnered with Meltwater for its media intelligence services.

Meltwater implemented its media monitoring and AI-powered insights tool, setting up refined searches to deliver the most relevant coverage. The solution provided real-time KPI tracking, comprehensive data breakdowns, and surprising insights into geographic exposure and potential reach. The EOC reported excellent value, significant time savings, and the ability to make strategic, data-driven decisions. They emphasized that Meltwater exceeded expectations, leading them to commission full reports and build upon their original service agreement.