Meltwater
307 Case Studies
A Meltwater Case Study
Energy PR, a UK agency focused on digital PR, media relations, content marketing, and social media, needed fast access to actionable social and media insights to support its audience-centric strategy and win new business. To do that, the firm turned to Meltwater and its social listening and media intelligence suite to better understand prospects, audiences, and market conditions without worrying about search limits or extra costs.
With Meltwater, Energy PR built stronger pitches, uncovered where target audiences were spending time, and delivered deeper reporting and trend analysis for clients using historical data, media monitoring, and easy-to-read analytics. The results helped Energy PR land more accounts, retain clients, and provide added-value reporting that saved time for both the agency and its customers, while giving the team an edge in proposals and measurable insight into sentiment, share of voice, and campaign impact.
Sarah Evans
Head of Digital